SEO or search engine optimization, as people would call it, is a core digital marketing strategy. It came into existence along with the first website in the 1990s and remains relevant until this date.
This might make you question, what is SEO exactly? And how has it managed to survive the test of time despite all the technological changes that took place in the past three decades?
Let’s start by trying to define SEO in simple words.
Search Engine Optimisation is the practice of making adequate changes on your websites to improve their ranking on the SERPs.
If you are wondering how a higher ranking of your website can help your business, consider this stat: the top 3 search results on google get the 75% of all clicks.
This means that if your website is not right up there, then it’s missing out on a considerable margin of customers.
Now those websites that are ranking on top of the page did not get there by chance. There is a long and ardent process of Search Engine Optimisation behind ranking these websites.
In other words, businesses require a good SEO strategy to rank high on the SERPs. But that is not where the benefits of SEO end. Instead, ranking is just the beginning of it all.
In this article, we will discuss the top ways in which SEO can help your business further. So, continue reading as we take you through some of the commonly overlooked benefits of SEO for your business.
5 benefits of SEO
An improved ranking of your website can be considered as a benefit. But it is not the benefit that you’re looking for.
In other words, simply getting more traffic to your website doesn’t guarantee leads or sales. Instead, you want people who are genuinely looking for your services.
SEO can make that happen.
1. Attracts quality audience
One of the significant advantages of employing SEO tactics is that it is Keyword oriented. This means that you are given a choice to select the target keywords for which you want your website to appear on the search results.
For instance, if you are a restaurant owner targeting the keyword “exquisite South Indian cuisines,” your website would only rank for that or related keyword.
A person looking for unrelated services like Indian authors will never stumble across your website. But chances are that people looking for “hotels with South Indian cuisines” might discover your services.
This strategy ensures that only the right kind of audience visits your website. Since these people are looking for the exact services, you are offering, it automatically increases their chances of buying your services.
2. Helps you save money
There are ways to pay your way to the top of the Google rankings. These strategies are called PPC or Pay Per Click advertisements. You can rank above the organic results on a SERP by employing this strategy.
However, this doesn’t guarantee traffic to your website.
On the contrary, people tend to show greater faith in a search engine’s algorithm. As a result, 50% of a site’s traffic comes from organic searches, while PPCs contribute to only 15% of it.
Although this doesn’t mean that SEO does not require any form of investment at all. Writing high-quality research content is never easy. It will cost you time, energy, and if you hire a writer, then some money as well.
Still, the free spot on the top of the ranking of a Search result is invaluable. And it definitely comes at a cheaper price when compared to the average CPC (cost per click) across all industries, which is $2.32.
3. Improves your website’s credibility and trust
Did you know? According to a survey by HubSpot, 72% of people only engage with the content present on the first page of Google.
If you are pondering over the psychology behind the same, we are here to save you the trouble.
The reason behind this is the same as what we discussed in the earlier point.
People have immense trust in the search engine's algorithm to assume that the results appearing on the first page are most relevant to their query. And they are not wrong in doing so.
Ranking on the first page requires a lot more than just high-quality content. You may have the best solutions, but if your website lacks authority-building elements, it won't rank.
That is where the Technicalelements of SEO, such as page speed, backlinks, etc., come in handy. Search engines set several criteria based on which your site authority is determined.
A higher ranking doesn't only guarantee higher traffic but also helps you build credibility among the masses. This automatically increases the chances of generating an engagement by 28%.
4. Improves your site’s usability
What do you do when you visit a webpage with unclear navigation, cluttered icons, and hard-to-read texts? You immediately leave the page searching for another with a more pleasant user experience.
Search Engines understand user behaviour very well. That is why they have made positive user experience a mandatory requirement for on-page optimization.
Now creating a page with well-researched content and powerful backlinks is not enough. You need to have an organised website with clear architecture to stand a chance of ranking high.
This aspect of SEO should not be seen from the lens of ranking alone. There are far-reaching benefits of this feature.
For instance, a better user experience decreases the bounce rate and increases the time spent by a user on the website. Which in return might optimise your conversion rates.
5. Provides Quantifiable results
As a marketer, you want to know who or what kind of audience engages with your content. While it is impossible to obtain this stat using the traditional mode of marketing, Digital Marketing has made it possible.
Today you can trace almost every aspect of your SEO campaign through dedicated analytic software. These tools can provide you data of the granular level, like, what keyword was used by people to discover your website. They also empower you to fragmentise your demographic information and engagement metrics.
Using these analytics, you can determine the value of your strategy. And make changes if need be.
You cannot aim to have an online presence without implying SEO. Getting your site to rank on the first page can be a time-consuming process. But when done right, it can fetch long-term benefits as well.
So, the final question remains: How to get started?
For starters, you can consider the basic steps of researching keywords relevant to your business. Then analyse your competitors and see what kind of content they are creating. Following this, you will be required to put everything aside to develop an SEO strategy that may or may not work.
Or you can hire us to do the leg work for you.
Metaloop is a top digital marketing agency in Surat that provides the best SEO services in India. We have a dedicated and experienced team that guarantees to rank your website on the first page in less than a year.
What are you waiting for? Contact us now to see your business reach new heights on the Search Engine Results Page.
Keywords: Digital Marketing Agency in Surat, SEO Agency in Surat, Social Media Marketing in Surat
By: Metaloop Marketing
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