Article published by : Themagiicians on Friday, September 25, 2020 - Viewed 63 times

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Category : Marketing

How to Advertise on Facebook? (Step-by-Step Guide)



A Facebook page has numerous likely advantages for your business. Advertising exercises that would cost Facebook ads a huge number of dollars through different channels can be utilized on Facebook for a small amount of the expense. This makes it perfect for small to medium organizations with a constrained promoting spending plan.

When they like your page, your clients will get your reports on their divider, where their companions will likewise observe them. This assists with building consciousness of your business, and to connect your companions with your image.

How to Advertise on Facebook?


1. Set up your goals for the about Facebook Ads as it is important for advertising and achievement. Goals are meant to be completed i.e, To generate new leads and increase the reach to the Facebook page.
2. Now, go to the Facebook Ads Manager Tool, and click on the left-hand side of the page. Click the green button at the top-right corner.
3. You may see 15 options to choose what you want to achieve as the objective of your campaign. Make sure to choose your objectives that increase brand awareness and reach as well.
4. Customize your target audience by customizing demographics like Location, Age, Gender, Languages, Interests, and Behaviours. See this example below:

Location: India
Interests: Content
Excluded: People who already like Backlinko
Age: 20-25+
Language: English

5. Now, create your advert by adding images, headlines, body text, and ad placement.
6. Choose your ad placement with all of the required optimization.
7. Voila! You are done with Facebook ads.


Make an offer to draw in with your crowd. React to remarks, questions, and concerns.

Paid promotion on Facebook is by all accounts one of the most prompt approaches to affect the range of your substance. Facebook marketing strategy offers an assortment of paid promotion choices and situations, all advertisements can be separated into three components i.e., Campaigns, Managing Facebook ads Sets, and Ads. You can place your Fb ads on:

● Feeds
● Stories
● In-stream
● Search
● Messages
● In-article
● Apps

Facebook promoting permits you to contact individuals dependent on the spot, age, sex, interests, work title, forthcoming life occasions, and the sky is the limit from there.


Facebook Ads Recommendation
For Single Image Ad
Text: 125 characters
Ad Headline: 25 characters
Image ratio: 1.91:1
Image resolution (including CTA): 1080 x 1080 pixels

For multi-image ads (Carousel Ads)
Recommended image size: 1080 x 1080 pixels
Image ratio: 1:1
Text: 125 characters
Headline: 40 characters
Link description: 20 characters

Video ads

Video Ratio: 16:9 to 9:16
Upload videos without letterboxing — the black bars at the top and bottom or sides of a video
Video requirements:
Video File Size: 4GB Max
Length: Minimum of 1 second and a maximum of 240 minutes
Additional information:
Ad headline: 25 characters
Description text: 125 characters
Link description: 30 characters


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