Article published by : Swati Kamble on Saturday, March 21, 2020 - Viewed 68 times

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Category : Marketing

3 Fundamental Elements Of An Event Marketing Experience



3 Fundamental Elements of an Event Marketing Experience
As a marketer today, communicating with consumers in a competitive environment can be a daunting task. That task doubles when you have a complex message to convey. That’s where an experiential marketing program can help tremendously. Here are the three foundational elements of event marketing that will help clearly communicate your message to your consumers.

Stimulation
Face-to-face marketing has a huge advantage over all over forms. It’s a no brainer. You actually get to physically interact with your consumers, and that opens the doors to stimulation. From kiosks with buttons, sounds and lights, to big, bold and beautiful sculptures, there are a million creative ways to bring your message to life and draw consumers in and engage their senses. The interaction will provide greater impact on the information they retain and potentially a more positive influence on the experience. The key here is to understand the unique audience and what will resonate best.

Environment
Create an environment conducive to your event marketing goals. This goes hand in hand with stimulation. You can engage consumers’ senses with anything you put in front of them, but if the environment doesn’t match the message you are trying to communicate, the experience will not be effective. The environment sets the scene and if what they see and hear feels inauthentic, you may not even get the opportunity to engage them. Your consumers should be encouraged to explore and feel comfortable in the environment. In addition to layout and signage, music is a subtle way to support the overall brand message and set the tone for the experience.

Dialogue
Put a face to your brand. Conversation is absolutely vital when communicating any complex message. Likely the second line of interaction with you consumer, it is imperative to employ the right team of people to represent your brand. Your time is so limited with consumers, coupled with shorten attention spans, ambassadors who are knowledgeable on your brand and can answer questions is essential. Additionally, watching an individual demonstrate a product builds trust particularly among more reserved consumers who prefer to follow someone’s lead.

Who We Are

We are a local marketing and sales agency that help small/medium sized businesses and Start up. Established for over 10 years, our clients vary in size and cover a wide variety of business sectors. we see ourselves as active members of the local community helping local businesses by providing a variety of field marketing, btl marketing , door to door marketing, brand promotion, social media marketing, telemarketing, web and printed based marketing materials.

Who We Work With

We work with a varied range of customers across industries and disciplines including; FMCG, IT & Telecoms, Security & Industry, Manufacturing and Estate Agencies.

We aim to take your audience on a journey. Whether it’s helping to find your next prospect or creating loyal fans for your brand, we aim to influence your target audience to ensure their next step is in the right direction towards your company.We offer a fantastic blend of marketing and technical expertise, which is why our team can gain a full understanding of your business and actually produce work that generates meaningful results.What makes a fresh and young marketing company? At Fulcrum, it’s our team. We’ve managed to gather a unique band of strategic marketers, brand promotions and creative designers, marketing specialists,fieldwork experts, online marketing team, and telemarketing professionals who work together to craft and carry out innovative marketing strategies for a wide variety of businesses in multiple industries nationwide.

Fulcrum Resources
Call Us :+91-8484008961
Email:- info@fulcrumresources.net
GET IN TOUCH WITH US, WE WOULD LOVE TO DISCUSS YOUR MARKETING NEEDS.
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Events
PROMOTIONAL STAFFING
Recruitment Process
Event Promoter
BRAND AMBASSADORS
Sampling Team
STREET TEAMS
PROMOTIONAL MODELS
EVENT STAFFING
EXPERIENTIAL MARKETING STAFF
EVENT MARKETING STAFF
Event Promoter
EVENT HOSTS AND PRESENTERS
EVENT EMCEES AND DJS
CONVENTION STAFFING
LEAD GENERATION STAFF
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TRADE SHOW STAFFING
AUTO SHOW STAFF
Shopping Centre Marketing
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COSTUME CHARACTERS AND MASCOTS
PRODUCT SAMPLING EVENTS
FOOD AND BEVERAGE SAMPLING
PRODUCT DEMONSTRATORS
GUERRILLA MARKETING
BRAND ACTIVATIONS
POP-UP EVENTS
RETAIL AND IN-STORE MARKETING
MOBILE MARKETING TOURS
Data Collection Activity
Retail Branding
Market Research
Field Research
Advertising Market Research
Compensation Survey
Tele Research
Test Marketing
Brand Market Research
Market Feedback
Survey Data Collection
Customer Satisfaction Studies
Industrial Market Research
Mystery Shopping
Retail Audit
Customer Acquisition
Merchant Acquiring
Telemarketing
Telesales Person
Telemarketing
Telesales
Telesales Account Manager
Inbound/outbound lead generation
Post-sale follow-up services
Surveys
Appointment setting
Dealers Appointment making
Welcome/impact calls
Account activation
Building a Database of Sales Leads
Business Development Manager
Client acquisition
Cold calling
Customer acquisition
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Keywords: brand marketers, marketing ideas, events

By: Swati Kamble

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