As is true with most industry, whether it’s Amazon using droids to make deliveries or the death to checkbooks, we are driven to find an easier, faster, more convenient method of human existence. So is true with the internet. As we know it will also be going under another rehaul as research evaluates what is, and is not working. Web 3.0 is on the horizon. We might think of it like a second Industrial Revolution, but Digital Revolution in today’s terminology. Unlike Web 2.0 that more or less evolved over a period of time, Web 3.0 will be a complete reinvention of the web that will develop quickly.
When the web first hit our planet as Web 1.0, it was never intended to become a profit platform controlled by Google and a few other authorities managing traffic and data. Originally, it was meant for communicating information with each other and each user taking ownership of their contributions.
Web 2.0 was all about the ability to interact with a website as opposed to reading a flat page of text (Web 1.0). Web 2.0 marked the beginning of the dynamic user experience; clicking on buttons that took you places, fill-in forms, electronic signatures, e-commerce websites, and an entirely new way of targeted consumerism began to evolve.
Today’s Web 2.0 profit machine now demands sophisticated website design followed by micro-targeted marketing, advertising, heat maps, artificial intelligence (AI), and the list goes on. Of course don’t forget Google that ultimately controls much of the success of these marketing efforts. Large corporations store up very detailed and sometimes private information about every individual down to our shopping preferences, to who we vote for. This much detail can also be used to manipulate people by feeding them specific data and into taking actions that might actually go against their core values.
More privacy, less monopoly
There is not yet a solid definition for Web 3.0 because it’s still maturing and developing. It has been said that part of it will include the ability for users to once again, take control of the internet. It is about the right to privacy and protection of our property through a range of peer-to-peer (p2p) technologies. The future is end users will regain complete control of data and have the security of encryption and blockchains. Information can then be shared on a case-by-case and permissible basis. Apple, the government or any other large monopoly will no longer have control of user data, ability to kill sites, and will annihilate identity theft.
Search techniques and SEO will be greatly affected. To get your mind around it, let’s look at some examples. In today’s internet experience, users can interact with a website that has developed certain actions based on previous searches. In a Google search, for example, a person might type in “chocolate molten cake” in the search bar and will probably experience satisfactory and delicious results. The more detail the search, the better the results.
However, that search is only for keywords that bring in the most popular information available, and does not really understand the context of the search.
So if a user searches for a specific type of horse by using the name “mustang”, most of the search results will end up being a Ford Mustang, not a horse. Because the vast majority of searches for a “mustang” is for the car and not the horse, that is what the search result will predominantly end up being.
In the very near future, Web 3.0 will have the ability to perform like a virtual Demographic Intelligence that understands you, your likes and dislikes, your hobbies, where and how you spend your time. Web 3.0 personalizes and privatizes your searches because it understands YOU, not a million others unlike you.
By storing up facts about you (scraping data),the searches for products, vacations, interests and hobbies will be micro-targeted and streamlined, making the consumer experience once again easier, faster, and more convenient.
Keywords: website design
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