Social media is unquestionably an essential investment in marketing a brand. Instagram has steadily risen through the ranks to dominate all social media platforms for B2C marketers. It is highly rewarding to market on Instagram as it is mobile-based and thus enjoys recognition as one of the platforms with the highest user engagement.
Instagram isn’t just viable for the B2C model but offers a TON of value to B2B models too. It is one of the top platforms for brand promotion and awareness. Instagram features like Stories, linking a website to the profile section or sharing User Generated Content help to connect and engage with other businesses.
The best way to harness Instagram’s power is by getting in the thick of things – use the 15 tips below to increase your social selling success!
Create a Business Account
One normally uses a personal account on any social platform as a way of sharing aspects of his life with his friends and family. But a Business account is run with a very different objective in mind. A business runs its Instagram account to reach and grow an audience base and try to convert them into end-users of its products or services. This is more of a facility to prospect for customers, rather than share personal or private non-professional subject matter. Several businesses, however, choose deliberately to run personal accounts, and this is entirely up to the vision and philosophy of the business owners and decision-makers. But remember your reaction to a very personal and private post of any specific individual on a business page you happened to visit in the past.
15 Instagram Marketing Tips For Your Brand
Business profiles have the gist of extensive analytics data that can easily be obtained by the addition of important contact information to the “Bio.”
Maintain consistency of Profile Name and Picture
Consistency of any profile imagery is vital across your social media platforms. Consistency helps to build and maintain brand reputation. Try to use the same profile picture everywhere! This will take some work as you would probably need a lot of time and work to figure out what works with both you and your target audience and what doesn’t. But once you do find “your look,” stick with it. Any Instagrammer will look at the profile photo first, and consciously or unconsciously form impressions. If they continually encounter the same image across all social media platforms, they’ll have an easier time remembering your brand with the content they happen to be consuming at that point in time. Read more...
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