Article published by : Nhance Digital on Tuesday, August 06, 2019 - Viewed 56 times

Category : SEO

Essentials of Website Optimisation in 2019



10 years ago, Google only used approximately 200 ranking factors to determine SERPs. A lot has changed since then. But, one thing has remained constant - you do not have to work very hard for every ranking factor. Some of the factors carry more weight than others. Below given are some of the essential factors that you need to consider when optimising your website.

Technical SEO

The idea of performing technical SEO is intimidating to some. Thanks to professional agencies, an SEO audit is no longer an overwhelming task. However, the key is to interpret the data and accordingly make changes.

To begin with, you need to pay attention to the following:

Make sure that your website qualifies as mobile-friendly

Check the robot.txt for any errors and optimise if required

Fix duplicate meta descriptions and title tags

Audit the content found on your website

Fix broken links as it hampers the user experience

Mobile-first

In March 2018, Google officially rolled out the mobile-first index. This move meant that it was time to move away from the desktop-only approach and embrace mobile. Take a look at some of the basics for optimising your website for mobile.

Optimise your website to seamlessly work across any device, including mobile, desktop, laptop and tablet

When using a responsive design, scale your images

Make use of short meta titles so that they are easier to read

On mobile, less is more. So, long-form content might not necessarily convert to more traffic and improved rankings

Avoid pop-ups that cover content

Speed of your website

Page speed directly impacts traffic, as well as, conversions. Visitors leave a page if it takes longer than 3 seconds to load. Slow loading speed creates a poor user experience and this is the reason why Google takes website speed into consideration as a ranking factor. Some of the best practices for optimising website speed are:

Compress files to reduce their size and combine common files to decrease requests

Reduce HTTP requests for different parts of the page, such as images, scripts and CSS

Have JavaScript and CSS load simultaneously

Enhance server response time

Reduce the size of the images

Keep plugins and redirects to a minimum

Make use of a CDN

Link building

Links have been an important element of SEO and amongst the top ranking factor for quite some time. In 2019, Google has become more adept at identifying, as well as, devaluing spammy links. So, you need to be careful when implementing link building strategies. Whilst high-quality links can provide you with online visibility and more traffic, poor quality links can lead to Google penalising your website.

If you want to know more Bradford website optimization essentials, talk to an expert.
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