In the world of digital marketing, incorrect information abounds easily and it gets compounded by an incredibly dynamic as well as rapidly evolving world. Most of the facts you think you are aware of search-engine optimization marketing, or SEO marketing may be true a few years ago but have evolved over time.
Internet marketing companies offer various SEO packages to attract the customers. Some of them are trustworthy but some are not. If it mentions any of the old SEO marketing method in SEO package that is a myth, one should definitely not go for that package.
Here are some of the myths you need to move beyond to get smarter about SEO marketing.
• Myth 1: The More Inbound Links Help in SEO marketing
Not true. In all the updates from the search giant Google, it says its core priority is to have quality rather than quantity. It was a popular practice to have abundant low-quality links to drive rankings. However, today, those links can look spammy and your site will be penalized for that.
More focus should be on obtaining links from sites that are relevant to the products you sell or the services you offer and having those links surrounded by relevant text. Providing links to your site through a blog is far more valuable than a link for that blog in the footer or sidebar of some third-party website even a highly ranked one.
• Myth 2: PageRank Matters A lot
Google's infamous PageRank system is a 1-to-10 ranking of the overall authority of each website. The bigger the no., the higher the rank. In past years, this all-powerful number dominated the attention of SEO marketing experts.
However, today, Google's algorithm has well evolved. The PageRank still exists today, and a higher PageRank undermines a lower one. Factors like the relevance of subject and context matters.
As with inbound links, if you run a medical practice in Bangalore, it's better to have a link from a website that reviews doctors in Bangalore, even if it has a PageRank of 3 than to have a paid link to the site with no context with a higher PageRank.
• Myth 3: Metatag Descriptions (Meta Desc.) Help Your Rankings
The metatag is everything below the URL. Metatags are not indexed by Google algorithms and neither Bing. But we shouldn’t ignore them fully, meta description tags use the text to describe a text that is displayed along with your link in the SERP. A more compelling and effective description will bring more users to click on your listing.
• Myth 4: Google Prefers Keyword-Rich Domains
Google says, not anymore. There is no emphasis on having keywords in the domain name of the site in order to get the ranking.
• Myth 5: Websites Must Be 'Submitted' to Search Engines
Not at all. If there is any connection from other sites to yours, your site will be automatically discovered by Google. Being indexed by the search engine is a far cry from accomplishing high rankings, however, that initial step of submission is not needed or going to be helpful.
• Myth 6: Good SEO marketing Is Basically About Trickery
Not true. Although there are still some SEO experts out there who go about their business to trick Google, this is absolutely not the good practice to provide good SEO, you may be penalized. Good SEO is about creating an informative website that is relevant with unique and compelling content with great user experience.
At the end, this is exactly what the search giant explicitly looks for in order to reward with high rankings, thus it is whatever but way tricking the search engines.
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By: Anand Saama
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