How to Optimize your Native Ads for Mobile?
Building a strong native ad campaign for your content can be a time-consuming process. A right headline has to be chosen, engaging content is expected, the content has to be presented in the right format, images have to be optimized for reader engagements and many others steps have to be taken care of. Social native ads such as those seen on FB and Twitter will be the largest share of native ad revenue. It’s imperative to learn how to optimize native ads so that they earn more money for now and future.
Any publisher’s strategy must include a mobile-friendly approach for native advertising for the following reasons and many more:
97% of mobile media buyers denote that native ads are much more effective at reaching their brand goals.
Mobile traffic is upbringing an increasing share of nearly 40% on average of total visitors to B2B website
Focusing on mobile with your native ad is not a big deal, but how you do that successfully is all that matters. Few basic steps to optimize native ads for Mobile:
This is particularly relevant for native ads. Just focus on one single idea, use one dazzling image or video. The idea is to grab the audience, maintain their focus and use a call to action to pull them towards us.
2) Mobiles first
9 out of 10 people search for everything in mobile instantly. Make sure your images you use is sized for mobile view. It must be super easy to execute calls to action by no compromise.
3) Must be Social
74% of the people are using social networking sites and 40% folks access them from mobile. Social behavior and preferences must have to be taken care of when employing native ads.
4) Must be shareable
More the shares, the more the profit. Offer something of value in the ads which will eventually motivate the user to share; like discounts, contests, coupons, participation etc.
Mobile native content must be seamless, which means the message must give a friendly interaction without glitches that takes the audience away from the experience or the flavor they seek. It’s essential to evaluate every now and then.
6) Do the homework
Know your audience, as always everyone says. Also know what works for mobile native ads too. Consider the right audience who is gonna be a large part of the population who engage with native ads and purchase on their mobile devices. Take time to learn what works across markets and figure out how to apply that sense to your own target audience.
Keywords: images, optimize
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