Considering how dynamic social media is today, you could blink and miss a key change in the industry. Any social media marketing consultant Perth would advise you to constantly evaluate your strategies to see if they are still effective or if there are new ones you should employ.
Here is a brief review of some of the key trends you need to keep your eyes on in 2019.
Influencers are Running the Market
There is a sharp rise in influencer marketing. Top brands are paying lots of money to influencers and this is pushing up the cost. Small businesses are now resorting to the micro influencers who may have a following of just 30 thousand but are able to sway them one way or the other. And for businesses that still cannot afford the micro influencers, nano influencers are still an option with a following of just 10 thousand. They are cheaper but effective for niche marketing.
Customer Interaction with Chat Bots
A large number of customers are getting in touch with brands on social media and the brands have resorted to AI to handle the flood of questions pouring in. Chatbots are fed with a number of frequently asked questions so they can seamlessly respond to customer inquiries. 2019 will see increased use of AI to provide round the clock customer support on social media.
Social Media as a Sales Platform
Gone are the days when social media was just to raise awareness. Facebook marketing Perth, in particular, has become the first point of interaction for many customers with research showing that more than 50% of customers who discovered a product on Facebook in 2018, went ahead to purchase it. In 2019 businesses can use social media as an alternative to the sales pitch for a different market.
Organic content has become a lot harder to achieve and benefit from as part of social media marketing Perth. It is, however, easier to drive traffic and be seen more by creating content that stimulates interaction. Page managers are switching to engagement using interesting and appealing content to start conversations. Facebook too has updated their algorithm to favour engaging content.
Right from 2017, messaging Apps were predicted to be a trend that will affect social interactions for businesses. 2019 will see this trend increase in popularity. With millennials opting for more personalised interactions, messaging Apps are going to reshape the way businesses interact with their customers. There are already chatbots for automated responses to customer inquiries.
For businesses, this means real knowledge about their audience is important and creating trust and genuine interactions will be imperative. It also helps to monitor advances in technology.
The author of this article is an experienced and world-renowned social media marketing consultant Perth who helps businesses generate quality leads and builds engagement. Visit https://www.yoursocialvoice.com.au/ for more details.
Keywords: social media marketing consultant Perth, Facebook marketing Perth, social media marketing Perth
By: Your Social Voice
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