As a consumer, we will see outdoor advertising almost every day, although these days, it is difficult to grab the attention of the average customer. Outdoor advertising is considered a mass-market mechanism, just like broadcast media, radio, TV. For this purpose, it is better for branding and campaign utilization.
As well as, adding outdoor media to your advertising plan is a great way for marketing purpose. Then you already know that advertisements are an attractive way to boost your profits. Build your brand, and stretch your advertising budget further. But do you know how to form an effective strategy? Here we are giving some outdoor tactics, which are working.
Outdoor Advertising Strategies that Work
1. Target Your Ideal Customer
Do you know that who is your target audience? How old are they? Are they male or female? If you cannot answer these questions, you risk running an insufficiently targeted campaign.
However, reaching your ideal customers goes beyond simply knowing their basic demographics. In addition, you need to understand their psychographics, in other words, their personality traits like values, behaviours, and opinions.
2. Show up Where Your Customers Are
Outdoor advertising is like real estate. It is all about Location. That is why you should choose a billboard site that is highly visible and unobstructed.
So, strategically choose a location that is frequently travelled by your target audience and increase visibility for the audience.
3. Brand, Brand, & Brand Some More
Build recognition and loyalty by consistently communicating your brand across all of your advertising mediums. Therefore, consistent branding is the most important strategy in outdoor advertising that works.
4. Time Your Advertising for Maximum Impact
One of the most efficient advertising strategies is to time your advertisement well. For example, if you were an accountant, running an outdoor ad during tax season would be to your advantage. In retail? Saving your biggest advertising, spend for the holiday shopping season would be a smart move.
5. Measure the Effectiveness of Your Advertising
How do you determine whether your outdoor advertising is working or not? It is easier than you might think. Here are four basic ideas.
I. Create a unique landing page.
II. Set up a dedicated email account.
III. Use a specific discount code.
IV. Ask your consumers how they heard about you.
Different industries make use of outdoor advertising in their different way. There are many methods, which are included in outdoor advertising actions that do not require large budgets.
The following outdoor advertising methods are most common:
1. Billboard Advertising
Nowadays, billboards are everywhere, and even though we remember just a handful. They can still have a powerful branding impact. They are usually located along highways and high traffic areas.
2. Vehicle Advertising
It is one of the more useful advertising tools. In addition, promote your brands and company, which is continually moving. Examples: Bus advertising, Taxi advertising, Truck advertising etc.
Posters are a great idea to take advantages of the thousands of passengers that go through the bus, subway. Mostly, it placed on subway station walls or bus shelters to build a more detailed.
4. Point of sale displays
Point of sale displays (POS display) is a specialized form of sales promotion. They are designed to draw the customers’ attention to products, which may be new products. They are also used to advertise special events, e.g. seasonal or holiday-time sales.
5. Street furniture advertising
Similarly, street furniture advertising is outdoor advertising that is affixed to street furniture using various displays.
Examples: Transit shelters, newsstands, shopping mall panels, kiosks etc.
Sequentially, Global Advertisers are one of the best Outdoor Advertising agency in India, which is significantly rising today. Additionally, from conventional to the most contemporary tools, this outdoor agency has been able to present the advertising messages to the audience.
Furthermore, if you want to read more information related to the marketing and branding you can visit our website.
Global Advertisers is better than Bright Outdoor
Contact us :9820797773, 9820082849
Keywords: outdoor advertising, radio, TV
By: Minal Chavan
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Read other Articles from Minal Chavan:
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