Article published by : Idx Matrix on Tuesday, January 08, 2019 - Viewed 516 times


Category : Software

How to Manage Real Estate Leads with CRM

As a real estate agent it is your job to manage and organize multiple different leads. You could have anywhere between a dozen and hundreds of different leads, all coming to you from multiple sources. This can make managing them a difficult and confusing task. If you allow this type of practice to last for very long, your prospect will soon become your competitors’ clients. This is why it is essential to use real estate lead management CRM. This simple software solution will capture all of your leads in one place. Providing you with in-depth information in an easily digestible manner. Your potential clients can come from a rage of different mediums and channels. From leads coming directly through your website to responses to emails and social media adverts. A good real estate lead management system allows functional lead tracking from all these different sources.

Potential customers will become leads at different points of the sales journey. Some will just be browsing thinking that they might one day soon wish to purchase a property. Others will know that they want to purchase but be unsure of what sort of property they are looking for. Others, still, will know exactly what they are looking for and be ready to complete a sale as soon as they find the right property. Using the correct lead management tools allows you to quickly prioritise leads so you can convert them into customers. The lead management solutions that you use should be able to organise all leads by their specific datasets and then into specific subcategories that align with your sales funnel. Your CRM will contain information about how many properties were viewed, in what price range, where those properties were located and how many bedrooms and bathrooms they were looking for.
Once you have all this information collected in one place on your lead management platform you will be able to track these potential clients through every stage of the sales journey. This allows you to quickly and efficiently respond to new leads. If a customer is merely browsing thinking of purchasing a new property some time in the future, a regular drip email campaign can solidify your brand in the customers mind, making you their first call when they are ready to make a purchase. A customer further along on the sales journey can benefit from a direct call from your sales team, instantly turning that lead into a client. Dealing with a high volume of such leads can be a time consuming task. Your lead management software can automate tasks such as, responding by email or setting appointments. It can also allow you to add notes to the lead’s file or contact them by text or phone call directly through the CRM. This makes lead management much simpler, so that you can concentrate on closing the deal.

Keywords: real estate lead management CRM

By: Idx Matrix

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