Article published by : Murari Kumar on Monday, September 24, 2018 - Viewed 768 times


Category : PPC Advertising


Cost Per View: Gone those days when we used to go to the printing press generate pamphlets and banners to advertise for our brand. It is all digital advertisements going on with the help of images, catchy headlines, and videos. They post the videos on a website or YouTube channel that has more traffic or followers. But what does the owner of that website who is allowing advertisements gain? They get paid for the number of views for that video and it is calculated using the process called Cost per view (CPV).

What is Cost per view (CPV)?

Cost per view or CPV is defined as the maximum amount that an advertiser pays to you when your viewer watches his advertisements. It is a bidding process where we can keep a maximum price. Let me explain you this with an example so that you can understand it clearly.

How does it work with an example?

So you are the owner of a YouTube channel having more than 1m users. I own a company and I want to advertise my brands with the help of your videos. So I contact you to place my ads at the beginning or in between or at the end of your videos. I pay you 0.25$ if your viewer watches my whole and which is of 30 seconds or if we interact with me. whatever comes first I pay you for that.

It, not only limits for the YouTube, video advertisements are placed all over the websites and for every click, the owner of the website gets paid by the advertiser.

What are the benefits of CPV?

Some of the benefits of CPV are

-Create brand awareness
-Reduces the cost of advertising
-Helps in target clients
-Increases traffic
-Pay for only those ads that get clicked
Cost per view has gained a lot of importance in recent times it has the ability to reach millions of users in a span of 3 to 8 minutes. So the advertisers are opting this method to increase their market.

Keywords: cost per view, digital advertisements, create brand awareness

By: Murari Kumar

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Article ID 1064349 (Views 768)

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