The ecommerce industry has made a remarkable growth by serving customers throughout the globe. However, the journey was not so smooth. Gaining the trust of customers who believed in purchasing from brick and mortar stores was never a cake walk. As ecommerce is a very vast domain, expecting hundred percent results every time is not always possible. Even today, there are a number of ecommerce store owners who face plenty of hurdles in their business.
Several entrepreneurs have chosen online store builders and experienced that it is always a better option in terms of improving sales, saving time and reducing manual errors.
“How to choose a suitable platform for creating an online store?” is the most common question asked by entrepreneurs before they make a choice.
Let's take a look at the set of questions every entrepreneur should ask before choosing an ecommerce platform.
1.Is the platform flexible?
The complex requirements of the ecommerce environment make it essential for the platform to be extremely flexible. Customizations are necessary as the changes depending on the unique requirements according to the ecommerce trends should be done easily without consuming much time. A customizable platform that is easy to modify and offers the flexibility to make necessary modifications in the backend, as well as the front end, is a must have feature. Online store builders that provide flexibility for handling the complex flow of online stores can help you in multiple ways.
2.Is the platform fit for mobile users?
The revenue generated from m-commerce is projected to reach 37.96 billion US dollars by 2020. Thus, ignoring the mobile users can affect the sales of your online store. Ensure that you pick a mobile ready platform which would help you in increasing your sales, getting considerable traffic and creating a loyal customer base of mobile users. As a mobile ready site is considered as the most convenient way of shopping and is also prioritized by Google for better rankings and higher traffic.
3.Does the platform provide security?
SSL encryption, captcha, user verifications are some of the techniques provided by online store builders that ensure security from intruders and spammers. The customers who visit an online store expect that their card details should remain confidential. Pick a platform which provides all the listed features that ensure security of the online shopping cart, prevents attack from spam bots and helps in having a genuine set of customers.
4.Does it provide integration for logistics?
Ecommerce is incomplete without a logistics partner because whatever a customer buys, should reach at his doorstep safely. Ecommerce platforms that provides the best way to ship your products to the customers by offering integration with the logistics partners is always a cherry on the cake. Pick an online store builder which provides integration with a logistics provider and helps you in shipping your products to various locations and reduce the manual efforts required for the same.
Apart from the listed key points, ecommerce platforms also provide benefits like:
Customer support to guide you through all the difficulties.
SEO features for ranking on the top Google search results.
Pre-developed carts for faster and easier checkouts with multiple payment options.
Easy to use platform for the non-technical users.
Along with the amazing features, online store builders also possess the strength of taking your business to a whole new level of success. The market is flooded with a number of ecommerce platforms ready to serve you. You can choose StoreHippo as your ecommerce platform and start designing your online store from the user friendly dashboard.
Gaurav Jain is an ecommerce marketing strategist with 5+ years of experience. He writes extensively about the latest ecommerce trends and encourages people to take up the new ways to make their online business a better one. His articles regarding online store builders come from the rich experience of strategizing and handling online business across industry verticals.
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