Telemarketing is an important facet of any business. It gives businesses direct contact with clients. You can receive immediate feedback about your product and/or service that enables you to improve your business. In fact, telemarketing is a cost-effective communication method.
With such a vital role to play, we’ve researched and listed down effective telemarketing tips to help improve your business:
Never underestimate the power of planning. You have to be prepared. Get to know the product you’re selling. Think of the possible questions potential customers may ask. Know your target market, what their needs are, how your offered product can help them, and so on. It sounds hashed out, I know, but there’s a reason for that. Preparation is EVERYTHING.
DON’T BE TOO STIFF
There’s nothing more off-putting to a customer than a very scripted call. Don’t depend on your script too much. Use a conversation style approach. This way, it makes the call casual and friendly. You can start out by asking questions, especially open-ended questions. Make them valued. Ask about their experience about a product and how it worked out for them. In this way, you can avoid a yes or no answer from them.
CONNECT WITH CUSTOMERS
By not being too stiff, you can build a rapport with customers. Establish a connection. In doing so, you engage with your customers even more. Understand the problems they experience. After all, no one wants to take a typical telemarketing call. Customers know that you just want to sell a product, end of conversation. But by connecting with them, it reassures them that you want to help, not just to sell.
PROVIDE “SMILING CALLS”
Did you know that smiling can be heard on the phone? You have a 100% more chance with a customer when you smile. It intrigues and engages customers even more since you sound more friendly and approachable through the phone.
IT’S ALL ABOUT THEM
One of the golden rules in marketing: Always focus on the customer. Pay attention to them. Show how you can help them out. Explain how you a specific product could make their lives easier. And in such cases that you call them at a bad time, ask when you could call them back. This tells them that you value their time and opinion.
Keywords: CUSTOMERS, Always, Telemarketing
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