Article published by : puja on Tuesday, January 30, 2018 - Viewed 346 times

Category : SEO

How will voice search impact SEO?



Are you searching smartly and getting optimized results from the giant engine?
I think your answer might be yes or no. It completely depends on the search queries you ask the search engines.

Voice search is the fastest growing type of search, according to the latest research. It is fast, convenient, and permits you to search on the go. It is becoming much better, as the technology behind voice search services like Siri and Google Assistant improve, it’s becoming increasingly reliable.

Because of the increasing popularity of voice search, smart digital marketers are developing ways to tailor their SEO strategies and techniques in order to increase the ranking of their website.

Make your Google search easier than ever before with the voice search.
Let’s see how voice search will impact SEO in the current scenario?

1. Long-tail Keywords boost your SEO: As voice search continues to expand, both context and conversational tone are increasingly important which impacts SEO in the most efficient way. Short tail keywords are rapidly becoming less relevant when considering the natural phrases people tend to use in voice searches. Most of the people are using long-tail keywords to capture voice searches as it’s getting more popular and boost your SEO in services India.
It describes your product or service features and benefits as detailed as possible and involves proper phrases or sentences.

For example: If you want to sell out your artistic furniture, The short keyword “sell old furniture” probably won’t be too helpful to capture people using voice search. Instead, you should use long-tail keywords like “artistic design sofa at your price” to better reflect what your potential customers are looking for.

2. Automate Location-based search results: Expanding on the use of context and current location scenario, you search “How long does it take to get there?” Based on your current location, Google voice search will be able to understand that you want to know the travel time from your hometown, where you are currently sitting. Type searching the phrase “How long does it take to get there?” even after type searching several your location based searches yields absolutely no useful results.
The search engine automatically understands as to what I might mean by “there”. It draws out the voice search results quickly.

3. A Picture is worth than thousand of words: Voice search will be able to make educated searches based on the pictures and what you currently have on your screen. Let’s say if you have the pictures of the last place visited by you on the screen, Google is brilliant enough to understand what are the possible things you might need just by seeing those pictures?

Around 71% of people between the ages of 18 and 29 regularly use voice search. The use of voice search is growing in popularity every year. It enhances Top SEO Company in Noida.

4. Question phrases dominate voice search: Human beings are the most curious creatures on this planet. They like to ask as many questions and grasp new information from any no. of ways they found. According to a research, when data pulled from the search giant it shows 61% increase in question phrases. The phrases that include conversational words like “who”, “what”, “where”, ”when” and “how” is most prominently used today.
For instance, you won’t simply ask the Google “Sachin Tendulkar”, rather you ask your personal assistant a complete question, like “who is Sachin Tendulkar”.
Conversational search queries provide us a much higher chance to predict the intent of the searcher which enhances the search results ultimately.

The End Note

The popularity of voice search is certainly exciting. It is often considered easier and exciting than typed-out searches. With the effects of voice search on search results, you can stay ahead of the competition in getting users to your web content.

It’s the right time to enhance your SEO business by raising voice search.


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Keywords: SEO in services India, Top SEO Company in Noida

By: puja

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