Whilst both print design and web design are powerful tools to impact and persuade the audience to arrive at a conclusion through media, layout, colour, texts, careers, audience etc, print design in comparison dates way back around 15th century, Germany. Since then, the use of visual communication to give a message through the intentional aesthetic design has heavily influenced the style of designs created by graphic designers.
In very simple words, print design is for a page such as magazine advertisements, product designs and packaging, business cards, logos etc while web design on the others hand are for the sites such as the standard HTML websites, flash websites, email newsletters, banner advertisements etc. Web design as the newer trend in regards to communication is the more interactive with higher expectations of the two because of the numerous sites and social media in existence each single day, people have the tenacity to view the websites from a plethora of different devices and also has higher risk of losing customers provided the many options of websites available. Although less interactive of the two, in print media the focus of the design for the print is itself what the audience will be getting.
With the arrival of the computer, designers in both the print and web design use the device to help visually communicate and present the content to the audience. In regards to the communication, web design has the upper hand because it has more user engagement possibilities such as incorporating videos, animation, audios that can get the audience hooked. So unless, one is in the world of Harry Potter where the newspapers show motion news and images then it could be expected for the web design to have the upper hand.
With the magnitude of internet users, people have been shown to be less patient in going through the 1 and N dimensional design as the websites are build to function by letting the hands move the information by scrolling clicking which is absolutely convenient, they are more likely to abandon the website if it takes more than 4-6 seconds to load. In addition online contents are implicitly made for quick consumption, hence the increasing in ‘less-patience’ is profound. In reverse, the audience will not mind letting the eyes walk over the information in the 2 dimensional design. To work on the print design means to be knowledgeable about the printing process so that the end product matches the product created on the computer screen.
As their name itself suggests, both are an aspect of designing with the print media measured in inches and the web designs in pixels, the former knows the amount of space to design right from the start so that the finished products looks the same for the viewers while the latter’s solely depends on what the programmer can and cannot do to help provide the most effective designs.
But for both the designs, it is important to work in graphic images such as Adobe Photoshop, Illustrator, InDesign to help connect the audience better with a more, advanced technique. It is also important that programmers are in touch with the latest tools while the print designers know the latest advances in the printing process.
Both the designs in each aspect has a similar goal and that is to connect the audience through visual communication .While a print designer can end up as an art director at a magazine, advertisement designer at an ad firm or a package designer for a company, being a web designer can end in the flash designing, social networking sites or even banner ad designers for a marketing firm, but no matter the vocation the focus has and always been the same and that is to device ways and means to connect to the audience.
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