You’ve got a great product, a fancy new website and after weeks of brainstorming, an eye-catching name. But what about the perfect payment gateway? Although payment gateways may seem like a minor detail now, this simple functionality that links your website to a payment network, is crucial to your businesses success. Ensure your customers smooth journey from browsing to the checkout point by following our simple tips to make sure your gateway is right for you, your business and your future clients.
Security should be priority :
Security should be your number one concern when taking payments. Ensure you only use a provider which is level 1 compliant with the Payment Card Industry Data Security Standard, that offers built-in security capabilities such as tokenisation.
A Safe2Pay is on such gateway that uses a patented payment gateway platform that uniquely protects your business by masking card details with randomly generated numbers from your website.
It’s important to consider that with your payment gateway you’re not only protecting your customer but also yourself. Many companies merely use a payment form on their site as this is the easiest option. However, it is the least secure.
Research the fees, contracts, and reputation of potential gateways :
Like everything else to do with your business, you want your payment gateway to be perfect. The key to finding the right fit for you is to personally undertake as much comparative research as possible before signing on to a gateway. Key aspects to keep in mind when searching is factors such as reputation, competitive prices, and flexible contracts. And remember cheap doesn’t always equal best!
Recognise early on whether you’re compatible or not :
One of the first questions to consider is whether the payment gateway you’re choosing fits in with your existing billing, accounting solutions, and shopping cart facilities. A seamless integration with the software you already have ensures convenience and confidence when handling. It’ll make this whole process a whole lot easier for you.
Establish trust with your target audience :
It’s important to do your research and make sure you pick a payment method that can be tailored to the needs and expectations of an intended audience. Studies show that when potential new customers reach the payment part of the transaction they are more likely to second-guess themselves and cancel a purchase. At this stage, nearly any cause for alarm will make a customer abandon their shopping cart. This could be due to something as simple as unfamiliar logos. Make sure you do your research so you’re able to anticipate what your customers are going to expect.
Make sure you follow these simple steps so your business can put its best foot forward.
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Keywords: best payment gateway australia, cheapest payment gateway, online payment gateway australia
By: Millie Cotes
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