What is Digital Marketing?
Lets kick-start off what digital marketing is, by going back to geniuses of our
generation Robert E.Kahn and Vint Cerf and their invention of the internet in
the 1950’s. We can now profusely quote the aphorism ‘the world is a small
place’ without hesitation. Well, whoever quoted the term sure did foresee the
future as did Nostradamus’s prediction of 9/11 some hundred years ago as he
did many other major events i.e, only if you are a fan of coincidence or
should we just call it ,manifested providence. Of course by the world getting
smaller we don’t mean as the size of a chocolate in a child’s hand. Unless .. it is
the inlands of the Bahamas getting smaller only because it is being swallowed
by the increasing sea level. I’am sure people growing up in a small town or city
are familiar with, like meeting people you are not acquainted with down the
same lane every day just as every entrepreneur is with digital marketing .Gone
are the days of waiting a year to see your loved ones or waiting for your
business to bloom unlike digital marketing which strongly and solely relies
with the right advancements and analogies.
By the early 2000’s, the term digital marketing has become oh... all too familiar
but no harm in elucidating what digital marketing is again, right?
Digital marketing in simple words is the marketing of products or services
using digital technology mainly the internet, through the ubiquitous growing
devices such as mobile phones, laptops, tablets and so on.
Human beings are continuously growing, growing too fast in fact that time is
of the essence to everything. It is not unusual that we see mothers
complaining as to how they fail to see their children grow- up right before their
eyes just as digital marketing is before the world.
On contemplation, we are sometimes made to realise that , the world hasn’t
much changed . Let us elaborate on this a little longer, the emancipation
proclaimation of slaves in 1863 by Abraham Lincoln was seen as one of the
greatest service to humanity, does that mean Cyrus the Great of Persia who
issued first ever decree on human rights are oblivious ? The point here is to
emphasize the permanence of everyday life,our deeds, our work or even say
fashion for that matter; it is just the way of how we perceive things and how
things are emanated in a different light. We are all slaves to our conscience .
We don’t toil in the heat for survival because of advancements such as digital
marketing unless you are a farmer or a manual worker but with time we toil at
our workplace, the spade and the satchel being replaced by computers and
paper works. Now coming back to my term of the world not being changed, in
regards to digital marketing .Marketing has always existed un-digitally since
the beginning of time, the best example being the barter system, where you
communicate, expostulate and announce to other traders on goods you have
for exchange with the ones you need sans monetarily . The same is for digital
marketing, here you bring the market in the balm of your hand with the
advancement of man-kind , the announcers and travelling- traders being
replaced by SEO and SEM. People in the digital marketing business are pretty
much familiar with the term ‘digital marketing’ by now. SEO helps in optimizing
your website to get better rankings in the search results while the SEO or the
search engine marketing involves other methods that can get you more search
engine visitors like PPC advertising.
So remember, the next time you are working, blogging or watching a video and
the ‘annoying’ ad pops up, be thankful to digital marketing as it must be
massively vital to someone who might have been searching for it, for a unsaid
amount of time.
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