Article published by : Mann Matharu on Thursday, August 24, 2017 - Viewed 510 times


Category : Web Design

What is SEO & How Does it Work?

You may have heard the term SEO, but are unsure of its meaning and purpose. SEO stands for Search Engine Optimisation.

SEO is a modern approach to online marketing that seeks to extend your website’s reach and maximize ratings and improve rankings on popular search engine sites like Google, Bing, and Yahoo.

“SEO is a must for any ecommerce business”

Search engine optimisation utilises several different aspects of the ‘Google algorithm’, which is used to determine site relevance and rank.

SEO practices continue to evolve and change in order to meet the demands of Google as well as tap into the most practical and popular virtual trends when it comes to social media.

Some of the older elements of SEO are actually in the process of phasing out because they are no longer an efficient way to attract new customers and maintain consistent traffic.

Search engines, such as Google are regularly changing their algorithm, which means it’s important for your Digital Marketing person/team to always keep updating his/her knowledge.

Another aspect of search engine optimisation is ensuring that your site’s content has the appropriate type and density of keywords that are applicable to your company’s industry. For example, if you own a health food store, your customers are likely to search for words and phrases like: healthy food options, organic produce, local food products, vitamins, and foods for weight loss.

SEO can take a look at your company’s mission and determine which keywords are most likely to generate new traffic to your site. An experienced web developer can also give you helpful tips and tricks for implementing these keywords into your written content so that it reads well and still contains the appropriate amount of popular search terms.

Cartpay ensure your ecommerce store is launched to be search engine friendly. Doing this process early, especially at the time of designing and developing your web shop makes it easier for you to employ a digital marketer or use Cartpay’s in-house marketing team to help grow your business.

If you’re looking to grow online, please contact us today. We’d love to hear from you.

Keywords: Web Devlopment

By: Mann Matharu

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