Article published by : Pranav Joshi on Thursday, May 04, 2017 - Viewed 180 times

Category : SEO

Difference Between On Page vs Off Page Optimization



If you are ignorant about SEO then you may not know much about the different optimization techniques. The two different techniques named as On Page Optimization and Off Page Optimization and they do have their varying importance. Ass without these two functionalities an SEO cannot be ever done. For instance to get an SEO done means to get more traffic for your website to generate more sales is the key object for any SEO expert and he must follow these two golden ways of Search Engine Optimization. The fundamentals of SEO need to be applied on a website to make a website successful. Now you wonder how these different factors like keywords, Meta tags, link building can make a website famous on the indexes of Google and Yahoo.

On Page Optimization consists of Keywords placing, Met tags, Sitemaps creation, working with URL and several other tools are included. On the Off Page Optimization Part we can count on Directory submissions, fromArticles, Blogs, Press Releases Forums and Link Building are Included. All have different significance on their functionalities. Now the question arises that how to take advantage of these two tools for this you need to follow some ways which can lead you to better promotion of your website. For this you need to put up your website with the proper internal linking formation. You should also keep something in mind that you must categorize and label your entire website and its inner pages and also to include a link of each web page in an arranged way on your home page. This way, when the bots strike on your home page, they'll be able to access those links in the home page and also in the inner pages.

Now if we talk about the Off Page Optimization then this aspect relay to the links from other sites coming into the web page in question. For a page to be listed high up in the search engine rankings and if you really want your web page to #1 or at least near the top of the first page of the search engine's fallout you have to be prepared for the consequences of the techniques applied and have to accept the result of any search engine tags on you. This usually means that you have to have other web pages rather outside of your own site on similar themes, subject related to you. These links are preferably non- reciprocal (one-way link) defining that the other websites think that this page is more important to link to it without essentially talking a link back in return. Search engines want to know first and foremost what a web page is about. So they will look at the various word elements. Search engine robots (or "bots") cannot examine images or things like JavaScript or most other scripting languages. So they have only the pure text or content to depend on. They look for a range of clues within the HTML (hyper text markup language) on the page to find out the important words. Therefore we can say that Off Page Optimization and On page Optimization is the both sides of the same coin and indeed has different functions and roles to promote and website.
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Keywords: software development, SEO Services

By: Pranav Joshi

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