In 2016, online marketing was the buzzword. 2017 is not going to be any less different, just the marketing tactics might change a bit. Given the complexity and volatility of online marketing, it is usually advisable for the marketers to be prepared for any sudden change that might creep up on them.
To ensure that no business is caught unaware, we have listed out the top marketing trends that are sure to dominate in 2017.
Videos and more videos
While none of us are strangers to video ads, 2017 will increase their importance in a consumer’s life. YouTube and Facebook are already dominated by video ads and users are used to seeing them being played online. 2017 will be nothing different except that more and more brands would be using this platform to promote their services.
Google is also expected to enter the fray of online advertising with their in-SERP video advertising.
Depending on perspective, 2016 was either a big or a difficult year for mobiles. The sites which are not optimized for mobiles were virtually phased out by Google. The ubiquitous presence of mobile phones is a clear indication that businesses can make good money out of mobile focused internet marketing.
The top priority for marketers should be mobile search and mobile optimization.
For those moving around with Smartphones and other type of high-end phones, having an app that provides a comfortable user-interface is what they are constantly looking for.
An app-indexing has been introduced by Google which will be advantageous to running around with a dedicated app in the future. While it is certainly going to take a lot longer for apps to replace websites, the importance of the same cannot be denied and business owners need to dedicate more efforts towards mobile app development.
Media will still be social
2016 saw the power of social media in taking conversations to another level altogether. In 2017, online communities will not only witness company-consumer conversation but also provide opportunities that will help improve conversion rates. The prospect to convert audience into buyers will greatly increase if social media is used correctly.
Changing search algorithm
The one thing that will be constant in 2017 is the changes in search engine algorithms. New information is added to the internet every few seconds. As such it becomes the job of search engines to constantly keep on updating their algorithm in order to decide the kind of content that need priority and should rank high in the Search Engine Result Page (SERP’s).
To be properly successful, businesses need to be authentic, instructive and accommodating for all type of consumers. Apart from Google’s algorithm, businesses also need to pay attention to Facebook and Bing’s algorithm.
Costlier online advertising
The last couple of years have seen a growth of digital marketing practices and the competition to dominate the online space is not going to reduce any time soon.
As the demand for top advertising spot increases, so will the price for such online advertising. Seasoned marketers are of the belief optimized advertisements will be talk of the web.
Content that stands out
All businesses are well aware that content is the king in digital marketing. Online marketing campaign is dependent on proper content marketing. The demand for well-articulated writers who can whip up unique content will see a significant rise. Subject matter experts will also be a big hit in businesses looking to expand their base in different horizons.
ROI through Conversion Rate Optimization
For digital marketers, Conversion Rate Optimization is not a new term but it is now necessary for them to introduce it to the website and landing pages.
The user behavior on websites can be tracked through the Conversion rate optimization and will help you identify the elements that are leading to the most conversion. This conversion rate will help divert their existing funds for a greater sale instead of having a separate budget for advertising.
2017 will see the further evolution of growth hacking as businesses will try to grab the attention of audiences through social media, viral marketing and other means.
After the almost disaster that was 2016, lay people as well as businesses have a lot of expectations from 2017. Marketers hope to utilize the upcoming as well as continuing trends of 2017 so as to have the best results for their businesses.
Keep your eyes and ears poised and keep creating!
Keywords: seo, smm, digital marketing
By: Vimalesh Vijayan
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