Abhay Deol and Ira Dubey come across as a typical couple making hectic preparations for the biggest festival of the year. The house needs to be cleaned and decorated; the lights need to be put up; shopping needs to be done… so much work, and so little time! Except that the husband in this case has found the perfect solution to all their shopping needs this Diwali.
Why face the terrible traffic, inordinate delays, super-crowded markets when you have a much smoother way to go about preparing for the festival. After all the festive season is supposed to be all about celebrations, togetherness, fun and family. As one of the leading fashion portals of India aptly puts it, “Iss baar sirf tyohar manao, shopping Myntra pe chod do.”
And why not? After all the portal has some of the best collections of ethnic wear on offer this season. In fact Myntra brings to you the finest range of traditional and ethnic wear on its platform to suit a variety of auspicious occasions. It has launched its very first Fashionostav which showcases Myntra as the ultimate shopping partner for all the festive needs.
All festivals, and especially ones like Diwali are meant to remind us how our roots have a strong hold on our lives. Celebrating all that is good about where we come from and the traditions that we follow is one of the best parts about festivals. At the same time, wholeheartedly embracing the spirit of fun, food, frolic and shopping is also at the core of the festival. At least for the last bit, we need not look any further than Myntra. Leading up to Diwali, Myntra is running the Fashionotsav campaign with the Ethnic Week from October 24th to 31st. Shoppers and fashion enthusiasts across the country can log on to any of the Myntra platforms, from website to mobile app to mobile browsers, to access the wide variety of ethnic collections that Myntra has in its portfolio.
Brands such as FabIndia, Biba, All About You, Anouk, Triveni, Desi Weaves, W, Libas, Aurelia, Imara, Rangmanch by Pantaloons, Moda Rapido and many others have just about everything one could wish for in terms of variety of clothing in the festive season. From cotton kurtas, to the elegance of silk, from churidaar to the fashionable palazzo, from the timeless saris to fusion clothing, the site has it all. And dear men, don’t fret, there are plenty of options for you too. Be it simple kurtas or ones that announce wedding and festive celebrations, a Nehru jacket or sherwanis, men will not be at a loss for their own shopping needs at Myntra.
You can also be assured that the products are 100% authentic and of latest styles. With options such as cash on delivery and 30-day exchange/return policy, there is no reason to be wary of going online for your Diwali shopping this year.
Clothes ae not the only things that are on offer in the festive season. Accessories, shoes and jewellery are equally important to complete that traditional look. From Tanishq to Amrapali, the jewellery catalogue on Myntra has come a long way. While Mia by Tanishq is made for the young, vibrant, working women who are increasingly warming up to online shopping, Amrapali is meant to lure both connoisseurs and the fashion-conscious women who appreciate handcrafted jewellery. ‘Tribe’ by Amrapali is one of the best options this festive season to get the perfect fusion of modern and traditional.
Once you have fulfilled your own shopping needs, and have to adorn your home, take a look at the home furnishing collection on Myntra. With so many options at the click of a button, what more could you ask for this Diwali? Celebrate fashion and festivities to your heart’s content this year!
Keywords: Myntra is running the Fashionotsav campaign, furnishing collection on Myntra
By: Ritu Kumari
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