WordPress is a open source system which is widely used for website design and creation, with many added features for plugin architecture, template creation, multi user blogging, search engine optimization etc. It is one of the widely used tools to create websites, especially it adds great value to the small and medium businesses where constraints on investment is very prominent. It is powerful, user friendly and at the same time helps to run and maintain business websites with minimal efforts. It doesn't require any HTML or Java awareness to create or develop the website designs. It has many templates and themes based on which one can select the right design that is suitable for their business. People who are not much into wordpress have misconception that it is only suitable for amateur websites or for small businesses. But today, even the big companies with professional websites are using this automated tool to optimize their sites or for content management system.
If we look at the functional aspects, this platform has many advantages over other tools like Joomla, Drupal, Magento etc. Especially, the benefits of using this tool for small and medium businesses is very vast.
Free open source Platform
Just like Joomla and Drrupal, wordpress is a free open source platform, that doesn't require any money to enjoy its enormous features. There are some modules that requires payment, but at a very low cost when compared to other software platforms. This makes this platform very affordable and convenient for small and medium businesses where there is a huge limitation on budgets. It not only reduces the costs but also saves time and resources without compromising on the functionality. In fact, thousands of programmers and webmasters constantly keep working on various themes and templates, incorporating more diversified features that is specific to their organizational needs.
Saves money on digital marketing efforts
In today's competitive world, companies are growing dependencies on digital marketing implementation for the success or failure of their businesses. With hundreds of small and medium businesses popping out every year, it is becoming difficult to survive in the market unless there is a refined strategy like SEO to help out the companies. Wordpress acts as very good optimizing tool as it provides plugins or modules for all aspects of SEO right from optimizing the meta tags to integrating the data or content, submitting or updating the sitemaps, monitoring the position of specific keywords in Google etc.
Control on website content
This software provides easy to use interface without going deep into technical aspects. Even a non-technical person having no awareness on HTML coding can easily handle the changes in content or image belonging to their websites. It has a rich text editor where one can quickly create new pages or change the existing ones without actually disturbing the functionality of other website components.
Flexibility and ease of use
There is no limit on how well the businesses can utilize this creative platform. The flexibility to create themes and modules, openness to enhance the design by creating new extensions or plugins, and access from a number of devices are few important attributes that are making this tool more popular among various business sectors. Moreover, wordpress websites are helping small and medium enterprises to have online presence which is very much needed for them to take their business globally.
Smeph.net is a website about Small and Medium Entity Promotion in Hyderabad that contains exclusive articles, webinars, white papers & latest industrial updates to support and guide professional SMEs run their businesses successfully. We are thankful to professional SMEs like Marvist for helping in developing content to spread the awareness.
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By: P Vijay Kumar
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