Until recently, many promoters and constructers have shifted their focus to affordable homes. Some call it budget homes, some innovate new names like happiness hub or bachat homes. Whatever the name, whatever the strategy the common feature to look forward in this kind of township or apartments is the discounted rates they offer. Going along the simple marketing trend of reducing the rate as per competition has although definitely benefitted middle class and their target audience in a profuse way. Keeping in mind of the location benefits, the features and amenities designed for these affordable homes create a totally new opportunities for convinced home buyers. The current trending affordable homes projects are mostly upgraded in PCMC area. Of them Moshi, Chikhali and Alandi are booming with such project at a drastic good frequency. From 1 BHK, 2 BHK people have now given into the lost trends of 2.5 BHK and 1.5 BHK also.
With so many great options a home buyer might get confused is the first thought that might be true. But ironically, when it comes to homes and new apartments, people quite often don’t understand quality. Constructers and promoters are more inclined into giving the ultimate experience when it comes to making a life in their projects. With this intend they plan new amenities, location benefits, layout planning etc. the upcoming projects like Amulyam or Swapnalok are the best example for affordable housing with an ultimate difference. Amulyam promises cricket pitch and an abundant landscape garden. Going by the development and infrastructure of Moshi, such amenities are randomly impossible. But the accurate planning and judging the effectivity of the project, the promoter went ahead with this amenity which has turned out to be the interesting factor for this project. Based on similar grounds, many builders and developers have made the residential area of Moshi and Chikhali as well a flourishing lifestyle with perfect planning in itself.
Known amongst the top planned projects, the sector of affordable or budget flats has become a competitive business provider. With every project there are at least 500 people associated enables the employment market as well. The marketing agenda for this sector has involved the consumer in such a way that in fact he has become the major part in every little decision. Focusing on the basic needs of the consumer has become a necessity for all these projects. Thus affordable homes and budget housing has become a habit for Indian Market and will be flourishing in near future.
Keywords: Of them Moshi, Chikhali and Alandi, The marketing agenda, New amenities, location benefits
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