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Article published by : Amit> on Thursday, September 13, 2012 - Viewed 1152 times

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Mining Pinterest for Content Ideas



Pictures paint a thousand words. This age old adage might very well be the inspiration behind emerging social network Pinterest. Social media agencies recognize the fact that online content is becoming more and more visually driven as internet users’ attention span shorten. With that being said, social media marketing companies recognize the potential of Pinterest as the next big thing in social media, following the phenomenal success of its predecessors such as Facebook, Twitter and Youtube.

While the full potential of this photo sharing social network is still in an infancy stage and yet to be fulfilled, internet marketers are slowly leveraging on Pinterest to generate content ideas and there are a few “boards” that stand out from the rest in terms of content potential.

Internet Marketing Posts

It’s quite a shame that this board currently has approximately 40 images, but despite this lean number, the quality of the content is very robust. From “5 Marketing Lessons We Can Learn from The Avengers Movie” to “3 Myths Other Internet Marketers Don’t Tell the Truth About”, this board will definitely trigger innovative content ideas.

Social Media Infographics

These visual presentations of statistical data are making waves across the cyberspace and for no surprising reasons. It is definitely more palatable to look at entertaining images rather than reading a list of seemingly boring numbers. This Infographics board in Pinterest is one of the largest collections in the world and contains interesting facts and figures that social media agencies can use to learn new things and fresh trends in the social networking space.

Branding and Marketing Infographics

Compared to the previous board, this one contains lesser content, but covers a wider scope; more on the broader and more general marketing and branding topics. It spans several eras – from the vintage to the hyper modern. Even just for the reason of getting educated, this board is worth a regular from content marketers.

More than Just Images

While Pinterest is made for sharing visual content taken from all over cyberspace, it branches out to other forms of internet materials such as videos and articles. For social media marketing agencies, this social site open a wider door to talk to an audience in a more palatable, more engaging and more interesting manner.

The Internet is a continuously evolving space and as it changes, so do the behaviors and the tastes of the internet users. Social media marketing companies are always on the lookout to engage online denizens in a dialogue for business purposes through good content. For those who are having a bit of problem coming up with new and fresh ideas to serve their audience, Pinterest offers a very fertile and relatively untapped ground which can spark a content Eureka moment.

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